Find €50K+ of Hidden Cash in Your Business
In one executive workshop, your leadership team will discover practical ways to improve cash flow, profitability and business value — without increasing stress or complexity.
Based on the Cash Flow Story “Power of One” methodology · Trusted by leadership teams across Europe
Profitable on paper. Starved of cash in reality.
Most SME leadership teams run their business from the profit & loss statement. But profit is an opinion — cash is a fact. Growth quietly consumes cash, and by the time it shows up in the bank balance, the opportunity to act has often passed.
The result: hard-won revenue trapped in debtors, inventory and inefficient pricing — cash that is already yours, sitting just out of reach.
Poor cash flow is expensive — in ways the P&L never shows
Slower Growth
Every euro trapped in working capital is a euro you cannot reinvest in the business.
Higher Cost of Capital
Cash shortfalls force expensive borrowing — or missed opportunities entirely.
Lower Business Value
Buyers pay for predictable cash generation. Weak cash conversion depresses valuation.
Seven levers. One powerful truth.
Small, achievable improvements across seven financial levers combine to generate a significant increase in cash — often more than any single big initiative.
Increase Price
A small, well-positioned price increase flows almost entirely to the bottom line — and to cash.
Increase Sales Volume
Growing units sold, when margins hold, compounds cash generation across the business.
Reduce Cost of Sales
Tightening direct costs lifts gross margin on every single sale you make.
Reduce Overheads
Disciplined fixed-cost management protects profitability without touching growth.
Reduce Debtor Days
Collecting faster converts revenue you have already earned into cash in the bank.
Reduce Inventory Days
Leaner stock frees trapped cash and reduces the working capital your growth demands.
Increase Creditor Days
Sensibly extending supplier terms keeps cash working inside your business for longer.
A leadership team aligned around cash
The Power of One is not about accounting. It is about helping your executive team see how their everyday operational decisions create — or destroy — cash.
- A clear, shared view of where cash is trapped
- Practical actions your team can take immediately
- Improved profitability without added complexity
- A measurable lift in long-term business value
- Confident, cash-aware decision-making at every level
Where hidden cash becomes a concrete plan
A focused, facilitated session with your leadership team. Using your own numbers and the Cash Flow Story engine, we surface the specific opportunities inside your business.
- Half-day, on-site or virtual
- Built around your real financial data
- Facilitated executive conversation
- Concrete, prioritised cash opportunities
- A clear action plan to take away
What executive teams say
“We found over €80,000 of cash we didn’t know we had — inside two hours. It changed how we run the business.”
Managing Director
Manufacturing, France
“Finally, a session that translated our numbers into decisions the whole team understood and owned.”
Chief Financial Officer
Technology, Europe
“Not a coaching cliché in sight. Rigorous, practical, and directly tied to value creation.”
Founder & CEO
Hospitality, Europe
Real businesses. Real cash unlocked.
€120K cash released
By reducing debtor and inventory days across 90 days.
3.5pt margin gain
Through disciplined pricing and cost-of-sales review.
€65K working capital freed
Rebalancing supplier terms and stock holding.
See how much hidden cash could be in your business
Join our free webinar and learn the seven levers every CEO should know — then decide if the workshop is right for your team.
Questions, answered
Is this about accounting?+
No. The Cash Flow Story software performs the calculations. Our focus is facilitating the leadership conversation around what those numbers mean for your decisions.
Who should attend?+
The workshop is designed for founders, CEOs, managing directors and CFOs of businesses with revenue between €2M and €100M.
What happens after the webinar?+
If it resonates, you can apply for the half-day workshop, where we work directly with your own financial data.
Do we need to prepare anything?+
For the webinar, nothing. For the workshop, we provide a simple financial template to complete beforehand.