Turning financial complexity into confident decisions
I am an executive business coach who helps SME founders and leadership teams improve cash generation, profitability and the long-term value of their businesses — using the Cash Flow Story “Power of One” methodology.
Not another life coach
My work sits where finance meets leadership. I don’t replace your accountant, and I don’t deal in generic motivation. Instead, I facilitate rigorous, practical conversations that connect the numbers on your financial statements to the operational decisions your team makes every day.
The result is a leadership team that understands, in concrete terms, how it creates — or destroys — cash, and what to do differently starting tomorrow.
How I work with leadership teams
Start with your numbers
We work from your real financial data, not hypotheticals — so every insight is directly relevant to your business.
Facilitate the conversation
The software does the maths. My role is to guide the leadership discussion around what the numbers mean and where to act.
Leave with a plan
Every engagement ends with prioritised, achievable actions your team owns and can execute immediately.
Profit is an opinion. Cash is a fact.
I built my practice on a simple conviction: most SMEs are run from the profit & loss statement, yet it is cash that determines whether a business survives, grows and becomes valuable. Closing that gap is the single highest-leverage thing most leadership teams can do.
As an accredited practitioner of the Cash Flow Story methodology, I bring a proven, structured framework — the seven levers — to every engagement, adapted to the specifics of your business.
- Accredited Cash Flow Story practitioner
- Years of experience facilitating executive teams
- Focus on SMEs with €2M–€100M revenue
- Working across France and English-speaking Europe
- Committed to practical, measurable outcomes
See the approach for yourself
Join the free webinar to learn the seven levers every CEO should know — and discover how much hidden cash could be sitting inside your business.